The sewing ladies are incredibly creative people who can make something out of nothing. That’s when the bulb lit up. We didn’t have to reinvent the wheel, but use something that is already out there on a larger scale.  

Reusable #wasteless bags, many of them have been created before. Despite not talking about it, we were acting in the eco spirit among our adsystem team. We created cases, cosmetic bags, shopping bags, and backpacks.

HOW DID WE COME TO INTRODUCE THIS ACTION?

There were legends about the miracle of our Sewing Ladies. Overheard stories were the answer to a nagging question asked at meetings of the marketing and sales department „what can we do to make customers want to share with us pictures of their projects?”. And so the creativity of the Sewing Ladies became the solution. 

Marketing took up the use of this solution. Within the first week of the idea being born, it appeared our Cutting Men were already gathering leftover materials in anticipation of THIS moment. 

These situations gave birth to another solution: the graphics department took the initiative to take care of the free spaces during graphics printing, and it turns out that systematically we can not only make different colored designs of #wasteless bags but also print in the free spaces those that represent the slogans of the action and our colors.